When using a HREF link, it is important to attribute the link title correctly. Not too long ago, search engine users admitted they did not use title attribute in the equation because it was not used enough. This has changed since then, but there is still no evidence that link title attribution influences rankings. To test this you can include any nonexistent word that does not exist in a search engine index as a link title, the link will be indexed quickly, but if not just wait a little bit then check if either the linking page or linked page was ranked for that word. Do not duplicate a link…